To achieve sales goals in our business, both online and offline, we must make it easy for our customers to checkout and help them buy from us. It may sound more complex than it is, but if you are not reaching your goals, it may mean that the process to buy from your company is more complicated than you thought.
If this is the case, don't worry! Here are 4 tips to simplify the buying process in your company.
Allow payment information to be stored
Every additional second a customer delays before completing an online transaction puts that purchase at risk. Today's shoppers want fast, easy and reliable experiences; especially if they have already made a purchase or it is a recurring purchase. The simpler the process, the more loyal customers you will have; allow them to save payment information and make the transaction easy for them.
Allow them to pay from any device and from wherever your customer is
If you are only accepting cash payments, you are missing out on the majority of the potential customer population. Today, there are no longer any limitations that prevent a merchant from accepting electronic payments, as mobile payment technology is readily available and accessible to everyone. Send an invoice with a payment button or use the virtual terminal to accept cards, and after a few seconds the money will be in your account.
Opening your business to accept new payment options will bring you increased profitability, and help you foster new relationships and new (and happy) customers.
Connect your inventory system, both online and offline
If you sell products in your physical store and on the web, you may be struggling to keep inventories up to date. What happens if a customer buys the last red shirt in your store, and another customer buys it online before you could update the quantity on hand? When this happens, you are left with the need to cancel the order placed online, and all you will generate is an upset customer. By carrying your inventory for online sales manually, you risk a repeat occurrence every day.
By using a real-time synchronized inventory, you will never experience this problem again. The software will automatically take care of hiding the product from your website in case it is out of stock in store, or vice versa.
Simplify the process for your online payments
If you are issuing digital or electronic invoices, it should be as simple as clicking on a payment button that takes care of all the collection work. As long as you are sending "old fashioned" invoices (generated in Word or some less modern program) this option will not be feasible. An online billing system will make this process as simple as receiving an invoice via email, clicking to view the details and then clicking pay. This way your customers will be able to enter their payment details securely, and even save them for future payments.
Of course, including new payment technologies can take you out of your comfort zone, but simply implementing them will give your customers an easier and more convenient way to make payments for your business, both online and at your point of sale. The happier your customers are, the more they will buy from you.
Would you like to offer online payments easily and with no start-up costs?
Contact our support team at support@fygaro.com to start your 14-day free trial.
